A number of years ago, I worked at a market research firm in Los Angeles called Ipsos. While I was there, I was part of an R&D team that pioneered some really unique social intelligence tools at the time. This “community” platform that we built was eventually used by some of the worlds largest brands such as Kraft, Coca Cola, HBO, T-mobile, and a large number of Hollywood movie studios and other large household brands. I also helped map out some of the routing engines that funneled our respondents into surveys where, if they qualified, they would be funneled into these communities. In these communities, we built tools that moderators could then use to engage the community members in some co-creation and ideation exercises. A lot of quant and qual data was gathered through these communities which could be used to gain some really great insights into the audiences of these brands who participated.
My major responsibilities while on this R&D team were visual design, HTML/CSS prototyping, and the wireframing and interaction design of the platform’s mobile app. The platform continues to be a success with the company and many major brands are using it to gain deeper insights into their audiences.
